Discover Winning Products with Strategic Product Research

What We Do

• Market Analysis and Trend Identification

  1. Analyze sales data and product trends using tools like Helium 10, Jungle Scout, etc
  2. Identify product categories with high demand and low competition using criteria such as sales volume, competition level, and price range.
  3. Stay informed on consumer preferences and market trends
  4. Identify seasonal trends and opportunities for product differentiation or bundling.

• Competitor Analysis and Benchmarking

  1. Identify top competitors within target product categories and analyze their product offerings, pricing, and customer reviews.
  2. Evaluate competitor strengths and weaknesses to identify opportunities for differentiation or improvement.
  3.  Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess competitive landscape and market dynamics.
  4. Benchmark client products against competitors to identify areas for improvement or optimization.

• Product Selection Criteria Development

  1. Define target product categories and market segments based on client objectives and preferences.
  2. Establish criteria for product selection, including sales rank, review count, profit margins, and seasonality.
  3. Develop scoring models or matrices to evaluate potential products against selection criteria.
  4. Incorporate client preferences, brand positioning, and long-term growth potential into product selection criteria.

• Product Validation and Testing

  1. Conduct product research and analysis to validate demand, competition, and sales potential.
  2. Conduct market simulations to gauge consumer interest and demand.
  3. Perform competitive analysis and benchmarking to understand market positioning and differentiation opportunities.
  4. Evaluate product profitability using tools and models to estimate costs, margins, and revenue potential.

What Our Clients Says About Us